Nicky Dyer

Strategy Design & Advertising annual client gifting

Project —

Client gifts, custom designed wrapping papers.

Every year the designers at Strategy craft unique wrapping paper which is printed, some glossy, some uncoated, some metallic a whole range to suit Christmas, Birthday’s and generally all types of gifting. These are then gifted to clients at Christmas.

Some of my designs are shown above.

My themes:

“Breakfast lunch and dinner” (The concept that Christmas day is spent eating… and walking or travelling between houses for breakfast, lunch and dinner…hence the footprints and pathway shown between the homes.

Anna Partridge — A twist on the pear in a partridge part of the 12 days of Christmas… the paper has one little bird in a row of graphical trees.

Blurry reindeer vision — Drinking too much egg nogg makes for blurry driving vision for reindeers at Christmas… hence the double vision graphics.

Pohutukawa Christmas — A graphical take on the pohutukawa flower found at Christmas.

This is such a fun project, creating patterns is fun but also thinking about how presents will look wrapped in your creations!