Sci-Fi Sundays

at Space Place

Space Place hosts a series of Sci-Fi movies each season in the planetarium.

The challenge — Of course we’d love to do custom artwork and something crafted for the SciFi market… but there is limited funds and time available to spend on any advertising of the movies.

So we needed to find an economical way to grab attention. The movies are often iconic, so the actual movie clip images are recognisible, and as these are all retro or old movies, we decided this was our best approach.

The approach —

• We came up with a system that will work across our social and online advertising and outdoor poster work to house the movie images, and give us room for all the necessaries, date time etc.

• We created a title lock up for SciFi Sundays just to help our audience easily identify what the poster is about. The lock-up can be used in any colourway, and can be stacked or used horizontally so we have lots of flexibility with tight layouts for social.