Nicky Dyer
UX UI and visual designer
Outward Bound
Project — Course brochures.
Our approach —
To be in keeping with the feature newsletter ‘The Cutter’ we designed course brochures to match. We printed these on white uncoated stock to give all the collateral a nostalgic nod to the past. (see The Cutter project to find out why).
The copy for these tied in with key imagery and told a creative story that invoked people’s imagination of what it would be like to experience Outward Bound. This was carried throughout as an overlay to the more factual course dates, costs and details.
Team: Nicky Dyer, Designer. Caspian Ievers, Design Director. Lara Phillips, Copywriter. Outward Bound Marketing Team.