Nicky Dyer

Les Mills  

Whilst in my time at Salted Herring I worked closely with Les Mills international and the digital team and our team on various marketing emails.

Our team designed the digital brand for Les Mills before my time, so it was my job to quickly understand the brand and work with the LM team and our team to scope, design and iterate templates for use by the business globally that worked cohesively for their brand.

We developed highly modular templates such as shown to the left, to cater for all styles of marketing from short snappy update mails to educational mails and newsy mails.

Tasking and delivery for this client involves:

• Management of design and development of complex and modular html EDMs used both here in New Zealand and by Les Mills International (globally).

• Management of our team through various the various stages of UX project work on the varying Les Mills Websites. (upgrades and improvements to navigation and way-finding).

https://www.lesmills.com/