CASE STUDY Waka Kotahi — NZ Transport agency

Drive Campaign

Advertising and email marketing

Project — Campaign to drive awareness to a new app and whole new way of thinking to aid young drivers in becoming great drivers capable of passing their license.

I was part of the team at Strategy Design & Advertising who worked closely with NZTA & ACC on DRIVE.

https://drive.govt.nz

Drive is an innovative new movement teaching young drivers how to be great drivers. It's way more than learning the road code, it's learning the road code in an interactive social way.

The app and online experience were designed and developed at Heyday.

Strategy worked closely with NZTA and ACC to roll out the launch, and ongoing EDMs, FB campaigns and other social activities. Along with our team I created a wide range of digital assets including some copywriting. 

Shown here is creative, which was run as a FB campaign and used at the Field days in the Waikato as an awareness campaign. The premise, everyone thinks they know all the answers, you might be surprised what the real answer is to these questions… do you know the road code?

Collaborators — Roydon Missledean who animated many of the banners, Matt Innes (Art Director for this project) the project team made up of people from ACC and NZTA, And wonderful graphics from Illustrator Greg Straight.