Nicky Dyer

Asia New Zealand Foundation

Project —
Diwali Festival Wellington & Auckland.

We—

• Crafted a brand identity for the event including print and digital ads

• Branded the doors of the TSB Event Centre with a vinyl wrap to draw the public in from the waterfront.

• Branded the key stage areas in Wellington and Auckland.

• Branded a tent experience for the Auckland festival.

• Created an interactive cube display and poster campaign for in-venue to educate festival goers about the work the Asia New Zealand Foundation do.

My Role —
Account Director, whilst at Salted Herring.

My tasking and delivery for this client:

• art direction and collaborating with the design team and client to concept the best bang for buck, and visitor experience in our venues both outside and in.

• management of designers and production and crafting the advertising and exhibition space collateral.

• sourcing merchandise, and branding t-shirts for the crew

• assisting client in installation of poster campaign and interactive boxes in venue.

Team — Salted Herring Brand and Digital,
Di Fuller at 2Di4 Design,
Lindy and Mike at Dusty & Lulu,
and John Saunders at the Asia New Zealand Foundation.