The AXA Plan Campaign

Advertising

Project: Insurance, Superannuation and Investments sales campaign for AXA New Zealand.

Touch points — Nationwide campaign to the public across, Television, bus backs, billboards, posters, advertising on AXA 80 The Terrace, Wellington (giant canvas billboard skin changed monthly), Newspapers, Magazines.

This was a really fun campaign that ran for much longer than expected as it was engaging and successful. BEFORE the Tui billboard campaign success. The whole company enjoyed coming up with new ad copy ideas and we ran internal competitions with prize packs to generate ideas.

The campaign had a comprehensive kit of communications which was distributed to the AXA Advisor network nationwide, and we included fun items for daily use such as note pads with a blank centre area to inspire their own ad copy along the theme, trade presenters and sales incentive competitions.

Team — Nicky Dyer, Graphic Designer (In-house at AXA), Lyndal Bremmer, Brand Manager, Lauren Edwards, Brand Manager and the AXA Marketing Team.